I’m so excited to tell you about Julie! She’s an Omaha, Nebraska-based photographer who focuses on portraits and weddings. She’s kind of goofy, kind of introspective… and more than a little committed to expressing herself through her photography. She is also committed to helping her clients tell their stories through her images. I guess that’s why we connected so well – we both love to express ourselves visually!

When I asked Julie what she wanted in a visual identity, she told me “I want people to see I love my work, my clients… and to just see happiness. I’m a true romantic and I want them to see love. My work is my art and they allow me to speak through them.”

I always start the creative process by reading every word (and I mean every word) my clients have posted on their blogs/sites… and looking at every image. And I can tell you – Julie is not just a true romantic; she is unabashedly romantic. And that’s the theme we ran with as we developed her new look.

Here’s the logo:

Yep. Purely, unaduleratedly, unabashedly romantic (but not overly Victorian). And of course there is some symbolism in the shapes: a circle (which is all about connection and wholeness but could also give a very vague idea of a camera lens) and a feminine frame (which is bursting from the circle… the way the beauty and emotion of her clients bursts from her images). The colours are inspired by her photography: an earthy, purple-y grey and a golden tan.

Once the logo was final, we could start implementing the visual identity across a whole suite of marketing materials. Here are her biz cards (photo courtesy Julie Branyan Photography):

Her blog “before”:

And her blog now:

[BTW: Julie doesn't have a portfolio site; her blog is an all-in-one, which is a great solution for her. She uses the same ProPhoto WordPress template that many of my photographer clients use. It's great and highly customizable!]

Here is her greeting card:

and her DVD packaging (although she actually uses a square case… so Julie, if this looks a little different it’s just ’cause I had to accomodate the rectangle case of my template!):

And of course we did some brochures! One for weddings:

And one for portraits:

Julie has told me she loves her new look (you can read her thoughts on her blog, here). She has also received tons of positive feedback on the change, which is wonderful. Thank you, Julie, for letting me help you tell your story. I have so enjoyed working with you!