I’m so excited to tell you about Julie! She’s an Omaha, Nebraska-based photographer who focuses on portraits and weddings. She’s kind of goofy, kind of introspective… and more than a little committed to expressing herself through her photography. She is also committed to helping her clients tell their stories through her images. I guess that’s why we connected so well – we both love to express ourselves visually!
When I asked Julie what she wanted in a visual identity, she told me “I want people to see I love my work, my clients… and to just see happiness. I’m a true romantic and I want them to see love. My work is my art and they allow me to speak through them.”
I always start the creative process by reading every word (and I mean every word) my clients have posted on their blogs/sites… and looking at every image. And I can tell you – Julie is not just a true romantic; she is unabashedly romantic. And that’s the theme we ran with as we developed her new look.
Here’s the logo:
Yep. Purely, unaduleratedly, unabashedly romantic (but not overly Victorian). And of course there is some symbolism in the shapes: a circle (which is all about connection and wholeness but could also give a very vague idea of a camera lens) and a feminine frame (which is bursting from the circle… the way the beauty and emotion of her clients bursts from her images). The colours are inspired by her photography: an earthy, purple-y grey and a golden tan.
Once the logo was final, we could start implementing the visual identity across a whole suite of marketing materials. Here are her biz cards (photo courtesy Julie Branyan Photography):
Her blog “before”:
And her blog now:
[BTW: Julie doesn’t have a portfolio site; her blog is an all-in-one, which is a great solution for her. She uses the same ProPhoto WordPress template that many of my photographer clients use. It’s great and highly customizable!]
Here is her greeting card:
and her DVD packaging (although she actually uses a square case… so Julie, if this looks a little different it’s just ’cause I had to accomodate the rectangle case of my template!):
And one for portraits:
Julie has told me she loves her new look (you can read her thoughts on her blog, here). And she had this to say:
If I haven’t told you a million times already I love the logo. I fall more and more in love with it everyday. It just makes me happy to have something so beautiful for my business. I just can’t thank you enough.
She has also received tons of positive feedback on the change, which is wonderful. Thank you, Julie, for letting me help you tell your story. I have so enjoyed working with you!