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Archive for August 2010
I have some new work to share with you today and, as usual, I am excited to do so! Sarah Briese is the delightful photographer behind Sarahendipity Photography. Based, in Lee’s Summit, MO, Sarah specializes in fun, affordable photography for all the moments of your life. Sarah’s worked with Rachel of Serendipity Photography (hmmm… see the inspiration for her name?) for some time, but also wants to do some work on her own. She came to me to help develop a separate identity for her photography. And so Sarahendipity Photography was born.
What was she looking for in a visual identity and marketing materials? I’ll let her tell you… “I need something bright, but still professional enough that brides would look to me for weddings. Serendipity describes me to a ‘T.’ Making it Sarahendipity just screams ME. Fun, personal, and descriptive.”
We needed to make sure that her new look would appeal to her client base. “I am drawn to people that like to be themselves and have that side of them captured in photos. I love to have a good time and love a client that loves to do that too. Whether it be engagements, wedding, family or children. I like to see the real person and capture that in photos.”
The visual identity we developed captures Sarah’s desire for something fun, fresh and unpretentious.
The type is dynamic, but the elegant typography (that’s Bodoni, folks) tempers it a bit. Really fresh colours inspired by Spring, and a heart-based icon that is both floral and four-leaf-cloverish add to the heartfelt feeling of the logo.
Using the elements of the identity, we designed some business cards (Sarah couldn’t choose, so she opted for two looks):
Some DVD packaging:
and a pricing guide:
Sarah’s old blog was a bit dark and dreary and just didn’t really reflect her sunny, bubbly personality:
So we gave it a fresh new face. So much better, don’t you think?
Sarah – thanks so much for the opportunity to help you bring Sarahendipity to life. It was such a pleasure working with you …. and I know you’ll have lots of success in your new venture!
It can be challenging to find a casual sans serif that feels fresh without feeling childish (Comic Sans, I’m looking at you). That’s why I am quite taken with St Ryde, a new typeface from German type foundry Stereotypes. A little bit curvy, a little bit rounded, but still sophisticated enough for professional use.
St Ryde is available in five weights (with true italics for each weight too!) from MyFonts.com. The regular weight is free — that’s right, free… only fueling my desire for the remaining nine fonts. They’re definitely on my wish list!
Artwork found here. Happy to credit the artist if you know who it is!
Here is some design we can all learn from. London-based designer Christopher Raeburn constructs these coats from never-even-unpacked battle dress jackets found in storage in the UK. Apparently the shipping boxes for the coats still had packing labels from the 1950s! Love the re-use/re-purpose/re-make ethos behind this fashion designer’s products.
For women:
For men:
images from christopherraeburn.co.uk
Sometimes it amazes me
How strong the power of love can be
Yesterday during savasana my yoga teacher played this song, You Take My Breath Away, by Eva Cassidy. I was entranced. Click on the screen cap below to listen on YouTube.
I’d never heard of Eva Cassidy, so I did a little research. She was an American vocalist known for her interpretations of jazz, blues, folk, gospel, country and pop classics. And what amazing interpretations they are! Tragically, she died in 1996 at the too-young age of 33, and the majority of her recordings have been released posthumously.