I have some new work to share with you today and, as usual, I am excited to do so! Sarah Briese is the delightful photographer behind Sarahendipity Photography. Based, in Lee’s Summit, MO, Sarah specializes in fun, affordable photography for all the moments of your life. Sarah’s worked with Rachel of Serendipity Photography (hmmm… see the inspiration for her name?) for some time, but also wants to do some work on her own. She came to me to help develop a separate identity for her photography. And so Sarahendipity Photography was born.
What was she looking for in a visual identity and marketing materials? I’ll let her tell you… “I need something bright, but still professional enough that brides would look to me for weddings. Serendipity describes me to a ‘T.’ Making it Sarahendipity just screams ME. Fun, personal, and descriptive.”
We needed to make sure that her new look would appeal to her client base. “I am drawn to people that like to be themselves and have that side of them captured in photos. I love to have a good time and love a client that loves to do that too. Whether it be engagements, wedding, family or children. I like to see the real person and capture that in photos.”
The visual identity we developed captures Sarah’s desire for something fun, fresh and unpretentious.
The type is dynamic, but the elegant typography (that’s Bodoni, folks) tempers it a bit. Really fresh colours inspired by Spring, and a heart-based icon that is both floral and four-leaf-cloverish add to the heartfelt feeling of the logo.
Using the elements of the identity, we designed some business cards (Sarah couldn’t choose, so she opted for two looks):