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Sarahendipity Photography

I have some new work to share with you today and, as usual, I am excited to do so! Sarah Briese is the delightful photographer behind Sarahendipity Photography. Based, in Lee’s Summit, MO, Sarah specializes in fun, affordable photography for all the moments of your life. Sarah’s worked with Rachel of Serendipity Photography (hmmm… see the inspiration for her name?) for some time, but also wants to do some work on her own. She came to me to help develop a separate identity for her photography. And so Sarahendipity Photography was born.

What was she looking for in a visual identity and marketing materials? I’ll let her tell you…  I need something bright, but still professional enough that brides would look to me for weddings.  Serendipity describes me to a ‘T.’  Making it Sarahendipity just screams ME. Fun, personal, and descriptive.”

We  needed to make sure that her new look would appeal to her client base. I am drawn to people that like to be themselves and have that side of them captured in photos. I love to have a good time and love a client that loves to do that too. Whether it be engagements, wedding, family or children. I like to see the real person and capture that in photos.”

The visual identity we developed captures Sarah’s desire for something fun, fresh and unpretentious.

Sarahendipity Photography logoThe type is dynamic, but the elegant typography (that’s Bodoni, folks) tempers it a bit. Really fresh colours inspired by Spring, and a heart-based icon that is both floral and four-leaf-cloverish add to the heartfelt feeling of the logo.

Using the elements of the identity, we designed some business cards (Sarah couldn’t choose, so she opted for two looks):

Sarahendipity Photography business cardsSarahendipity Photography business cardsSome DVD packaging:

Sarahendipity Photography dvd packagingand a pricing guide:

Sarahendipity Photography pricing guideSarah’s old blog was a bit dark and dreary and just didn’t really reflect her sunny, bubbly personality:

Sarahendipity Photography old blogSo we gave it a fresh new face. So much better, don’t you think?

Sarahendipity Photography blog designed by A Girl Named FredSarah – thanks so much for the opportunity to help you bring Sarahendipity to life. It was such a pleasure working with you …. and I know you’ll have lots of success in your new venture!

5 Comments

  • Sarah Briese on Aug 23, 2010

    I so agree. Kansas City is a great place to live. :-)

  • a girl named fred on Aug 23, 2010

    Thanks Sarah!

  • a girl named fred on Aug 23, 2010

    Josh… I know, right? How lucky am I to have met so many wonderful MO folks?

  • Sarah Briese on Aug 23, 2010

    Michelle, As I have said before you are the “bomb.” (to quote my daughter) I love…love…love my new look. I am so excited with the freshness of it and that it really just screams…ME! Thanks so much for really listening to what I want and who the realy me is. I am proud to send people to my blog and as soon as those business cards come n the mail everyone is going to get one. Thanks so much again for all your hard work. I am sure I will think of something else that I need for you to do for me sometime. So don’t be suprised to hear from me. Thanks Sarah

  • josh solar on Aug 23, 2010

    Michelle, isn’t it time you just sucked it up and moved to Kansas City :)

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