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Archive for October 2010


Ack! How did I not know about this site before? Such a lot of typographic fun.

erik marinovich type illustration

[Erik Marinovich]

jason wong type illustration

[Jason Wong]

script and seal type illustration

[Script and Seal]

Get your type on here.

My dad sent me an email today with these images of German transport trucks covered in trompe l’oeil ads. [No, he didn't take them. If anyone knows where I should credit the images, let me know, thx!]

Some of the artwork is crazy! I wonder if these could qualify as traffic hazards? So realistic – definitely makes you take a second look.

trompe l'oeil beer advertising on truck

trompe l'oeil bag advertising on truck

trompe l'oeil advertising on truck

trompe l'oeil aquarium advertising on truck

trompe l'oeil library advertising on truck

trompe l'oeil doritos advertising on truck

Captive IR is a boutique investor relations consultancy, located here in Vancouver, headed by Megan Helmer. Megan and I were colleagues in a former life, and when she approached me about designing the identity for her new venture, I was thrilled. It’s always fun to help a friend; and it’s especially fun to help a friend who is starting out on a new adventure.

When I asked Megan what she was looking for in a visual identity, she told me she wanted something professional and elegant, but also fun and vibrant. I knew it had to try to capture the tremendous energy and enthusiasm with which she tackles everything in life.

Here is what we developed:

Captive IR logoWe went with one of the most elegant typefaces around – Didot (I was SO happy to finally get to use this typeface on a client project). It is just the perfect fit for Megan. She is just as feminine and classy as the typeface that now represents her. We chose a really fresh green and blue palette to give the identity some energy. And that swirl icon? It could be a C. It could be energy. It has a lot of permutations.

We did some business cards that really play up the icon:

Captive IR business cardsAnd we had some fun with her Twitter background, too. You can see it here.

If you’re a small cap company looking for better bang for your IR buck, give Megan a call!

Acumen Fund is a non-profit global venture fund that uses entrepreneurial approaches to solve the problems of global poverty. It seeks to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enterprises that serve vast numbers of the poor. Acumen Fund investments focus on delivering affordable, critical goods and services – like health, water, housing and energy – through innovative, market-oriented approaches. Think of it as kind of like a mutual fund Kiva.

A group of folks here in Vancouver are intent on starting up a local chapter, and I was happy to come on board with some pro-bono graphic design services. First up? A poster for Acumen 101, an upcoming information session.

acumen fund poster

If you live in the Lower Mainland, and are interested in this type of organization, do come out for the info session. We’d love to see you there! You can learn more about Acumen Fund here.