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Ready, Set… Actions!

2011 has seen me move into a new area of design… e-books. And you know what? I’m loving it!

I recently completed a project for Erin Peloquin… also known as the Photoshop Elements mastermind of Texas Chicks Blogs & Pics. Erin’s site is just packed with tips, tricks and proven techniques to help you learn everything you would ever need to know about Elements. She’s also the Elements specialist for MCP Actions and she converted half of the Pioneer Woman’s actions to work in Elements.

(Phew. Let’s just say she knows what she’s doing when it comes to Elements!)

When she completed writing the curriculum for her new course about actions for Photoshop elements, she came to me for some assistance in presenting it to her audience. In addition to designing the e-book (90 pages of awesome content), I helped her come up with the product name, I wrote sales copy and I designed some promotional items (e-flyer and blog buttons).

Here’s a look at the book cover:

Ready Set Actions ebook

(And yes, it’s an e-book, which means it comes in PDF format. So if you purchase the course you will not be getting an actual book.)

Here’s a peek at some of the content:

Ready Set Actions book pages

As you can see, the content is a great mix of written and show-don’t-tell instruction.

We did some fun blog buttons:

Ready Set Actions blog buttonsAnd I wrote some sales copy and designed an e-flyer for Erin:

Ready Set Actions brochure

I asked Erin how she felt about the project, and working together, and here’s what she had to say:

Thank you so much for the amazing identity you created for Texas Chicks!  The formatting of my ebook was inspired. And I am so thrilled to have found a one-stop shop where I could get a coordinated set of graphics and copy. I have been looking for you for a long time….

It was such a pleasure working with Erin. If you are in the market for some Photoshop Elements coaching, you need to check her out! Here’s a link to her site and you’ll find her on Facebook here.

One Comment

  • Erin on Oct 21, 2011

    Thanks again, Michelle, for such a fabulous experience. I’ll be back soon for more help!

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