I recently had the pleasure of working with Kanasas City’s Rachael Ruffin to re-design her logo and website. She thinks of her work–and her style–as swanky, modern… art! So that’s what drove our design direction.
First, a logo with a lot of expression:
That’s a combination of Blanch and Capistrano you’re seeing in the type. A perfect combination of swank and modernity if you ask me! And we chose an icon that is just bursting with energy – much like Rachael herself.
Now on to the palette:
And a set of customized, complementary patterns and textures:
And finally a watermark treatment and a set of icons:
And we had all the building blocks of a visual identity that just screams Rachael!
Here are the building blocks put together in her website:
(Yes, that’s ProPhoto 4 customization. I LOVE ProPhoto. So infinitely customizable and you can’t beat their customer service!)
Next up? We’ve got a brochure and some business cards to design. Fun!
Rachael, it’s been such a pleasure working with you. I look forward to much more of your swanky, modern… art!