This is not the first time I’ve worked with Darbi… I did her original logo refresh back waaaaay back in 2009. And then I helped her out with her boudoir photography business, Sugar & Spice in 2010. And I was delighted to help her again in 2012… this time for Darbi G. Photography (2.0). Well, I’m the only only one who calls it 2.0. Darbi just calls it Darbi G.!
In general, I’m not a big fan of changing a logo just for the heck of it. You know, change for change’s sake. But when the desire for change comes from a belief that your business has changed, or your customers have changed, or you have changed in some fundamental way, then yes, it makes sense. And Darbi’s rationale made total sense to me:
I don’t feel my logo FITS me now. Or the me I want to grow to be. And I want to bring my passion for story-telling into my photography and into the business. Do you think it’s worth revamping the logo? I hate the thought of re-branding…but I think it’s happening regardless in ways that my logo just won’t represent.
Her concerns were valid ones, because revamping your visual identity… even just refreshing it… is an undertaking. Not just financially, but also emotionally, as you work through all the reasons you’ve changed as a business owner, and how you want to bring that to life in the way you represent your brand through words and pictures.
However, Darbi was up for the challenge and once we got started, well, we had a ton of fun bringing her new vision to life.
Here’s the new logo:
The logo design is inspired by the concept of fine photography as a love letter… a love letter to the past (capturing that moment in time)… a love letter to the present (celebrating the love and relationships in your life right now)… and a love letter to the future (preserving memories for future generations). We kept her signature (and beloved) red, aqua and black colour scheme. But we changed the type to something a little bolder, and added some hand-drawn elements. That “evidence of the hand” adds a personal touch.
Here’s the watermark version… sweet!
Lately I’ve been having a lot of fun incorporating patterns, textures and hand-drawn illustrations into my design work. Here is a sample of Darbi’s new patterns:
And if you’re wondering where those spot illustrations come from, well, sometimes I find some great icons and glyphs included in fonts, and sometimes I sketch ’em out myself… like I did with the couples:
Next we moved on to a complete customization of a ProPhoto4 blogsite. Here’s Darbi’s new look! Please hop on over to her site to see all the goodness for yourself (I can’t possibly fit it all on this mock up!).
And we did some new greeting cards with a custom illustration: