Keep Calm…

One area I’ve moved into big time over the past year is the design of e-books.

I’ve talked about Ready, Set, Actions!, and over the next while I’m going to update my portfolio with work I’ve done for Alicia Caine of Served up Fresh, Kristen Kalp of BrandCamp, Jamie Swanson of the Modern Tog, and Karlen Kleinkopf of Rock the Shot, among others.

Today I’d like to introduce you to Alfred:



Alfred is the chief keeper of the calm in Alicia Caine’s superb e-course for newer photographers: Keep Calm and Price On. I had the great pleasure of designing all 13 easy-as-pie pricing lessons, along with the bonus lessons on branding, workflow, contracts and business basics.

And yes, Alfred is an original. Here’s the pencil sketch I did:

original illustration of Alfred

Back to the e-book! Here’s a look at the cover design…

Keep Calm and Price On

And here’s just the quickest of peeks at some of the interior pages, just to whet your appetite. We had a lot of fun with Alfred! And his buddy, the camera-toting duck (because, you know, you need to keep your ducks in a row when you’re a professional photographer)!

Keep Calm interior pages

Alicia offers the Keep Calm program just a few times a year. You can check out her Facebook page for news on when it will next be on sale.


Leave a Reply

Your email address will not be published. Required fields are marked *