I was truly proud when Amy Lee chose to work with me to create the visual identity for The Connection We Share. Her story is a touching one, and her mission is profound. Amy creates legacies of love. Through photography and letter writing, her clients create tangible expressions of the loving relationship they share – mother and child, child and mother.
You can learn more about Amy here.
When we met to talk about what she was looking for (Yes, we met in person! Amy is here in Vancouver, unlike the vast majority of my clients.), two words kept swirling in my head: “cherished” and “elemental.” As I read through Amy’s design questionnaire responses, those words were just reinforced. And they were the platform for the design direction.
First we started with the logo:
Those oval shapes feel so soft and organic; and they are egg-like (hmmm…. eggs & motherhood).
And anything circular communicates the notion of everlasting. The overlapping shapes communicate connection.
And we added some texture to add depth and layers. A neutral palette keeps things feeling
light and airy.
Amy wanted to create two web spaces– a portfolio site and a blog. She wanted them to feel spa-like; a place for mothers to rest, absorb and feel inspired to create their own legacies of love. Both the site and the blog are ProPhoto 4 customizations.
Here’s a look at the site:
And here’s a look at her blog:
We also designed a brochure – thank you, Amy, for sending me a copy. I was so happy to see it in person!
Amy has been working hard to share her passion… photography sessions, letter-writing classes and more. She’s started to garner some well-deserved media attention, and I am so pleased to see her business starting to take off! You can meet Amy for yourself, here.