You can build a meaningful, high-impact life that is aligned professionally and personally. We help you identify and unlock leadership potential in yourself, your team or your organization, leading to better performance and increased engagement.
We strive to make the world a better place by inspiring others to do what they love, love what they do and live a life that embodies their personal and professional values, passion and talents.
Making a Difference. We coach others to be their best and to pay it forward.
Caring. We value trusting relationships and care about those we work with and for.
Transformation. We help others transform their personal and professional lives by helping them understand themselves and their behaviours.
Quality. We provide quality, customized service.
Creativity. We use in- and out-of-the-box approaches to conceptualize and create action.
Gratitude. We are grateful for the opportunities we have to work with fabulous clients!
We believe all professionals want to succeed and we provide you with the tools to do so. We help you communicate your vision of success and your leadership presence to others so that you are visible in the way you want to be seen.
We combine our personal experience and areas of expertise with current research and science to create effective, real-world coaching programs that are easy to understand, implement and measure.
We start with values, passion and talent.
When these are aligned, individuals and teams understand their value-add and strengthen behaviours that will support their use of these. The result? A fulfilling, awesome career and life!
insights that will forever guide my career development
"It's truly a pleasure working with Cheryl. She's an attentive listener and takes a true interest in her clients, their goals and objectives. She's helped me diagnose a number of challenges and opportunities and has made my work more effective day-to-day while providing me with insights that will forever guide my career development."
Scott, Senior Project Manager
Our team has extensive experience and certifications in coaching, leadership development, course design and facilitation. As former senior leaders in human resources, training and organizational development, we understand the challenges you face and we have the experience to help you overcome them.
Cheryl Stafford, Principal
The foundation of my coaching philosophy is a simple formula: insight + action = results.
I work with my clients to equip them with the insight they need to better understand themselves, and the skills they need to be able to take action to develop to their full potential.
Behaviour change can be hard, even scary. I get that. With equal measures of empathy and tough love, pragmatism and creativity, I help my clients stay focused through uncertainty, and share their pride in achieving their professional and personal goals.
I bring more than 20 years of leadership development, facilitation/teaching, executive coaching and strategic HR experience to my practice. I am a Professional Certified Coach (International Coach Federation), Certified Executive Coach (Royal Roads University) and Certified Professional in Human Resources.
I work with a trusted network of like-minded associates to offer a range of services and programs beyond leadership coaching, including succession planning, HR strategy and planning, workplace culture and speaker and presentation training.
I am also happy to offer referrals when my current engagements do not allow for new projects, or when I feel another consultant may be a better fit for a potential client's needs.
Natalie Michael, Executive Coach & Succession Expert
Cheryl and Natalie met more than 10 years ago and instantly connected over values, purpose and passion. Since that time, they've partnered on numerous coaching and consulting projects under the Karmichael Group and Waterfront Partners umbrella. Natalie was Cheryl's first co-designer for the leadership foundations program.
Suzanne Ricard-Greenway, Executive Coach & Keynote Speaker
Cheryl and Suzanne met while serving on the International Coach Federation, Vancouver Chapter Board. A relationship based on mutual values and mission arose and they have been doing meaningful joint venture work ever since. They have co-designed and facilitate a foundational leadership program for leaders interested in transformational leadership. See this link for a recent testimonial from one of Suzanne's coaching clients.
Ashely Elchuk, HR Consultant
Ashley Elchuk is an experienced HR professional with more than a decade spent in the non-profit and public sectors. As a Chartered Professional in Human Resources (CPHR), Ashley has spent her career in roles supporting strategic HR and people operations at small and large organizations. Ashley is passionate about creating environments, both in the workplace and outside of it, where people feel empowered to be their best.
Our certifications include:
PROFESSIONAL CERTIFIED COACH, INTERNATIONAL COACH FEDERATION • CERTIFIED EXECUTIVE COACH, ROYAL ROADS UNIVERSITY • CERTIFIED PROFESSIONAL IN HUMAN RESOURCES • MARSHALL GOLDSMITH STAKEHOLDER CENTRED CERTIFIED COACH • MBIT / MBRAINING CERTIFIED COACH • THE NEUROSCIENCE ACADEMY CERTIFICATION IN NEUROSCIENCE FOR WELLNESS PROFESSIONALS AND COACHES – AUSTRALIA
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