The most effective communication is
almost always a form of story telling.

It's how we teach each other the rules of a civil society
(fables and moral tales). It's how we explore what it means
to be human (literature, poetry and film). And it's how we
seek to understand the world around us (journalism).

And you know that the most effective pictures always tell a thousand words. If that isn't a story, I don't know what is!

I take this same approach in my design and communication
work. I begin each project by asking my clients one key question:

"What is your story?"

a girl named fred design and communication