The Photographer’s Element

Sarah Allred is a repeat customer: I worked her on her own photography business visual identity and marketing materials and it was a hoot. So I was thrilled when she contacted me about bringing her dream – truly personalized online photography education – to life. From brainstorming the business concept and structure to launching the site and designing all the course materials and marketing tools… well, it’s been a labour of love and a GREAT test of my all ’round design skills. Here’s a look at just some of the work:

Visual identity

The Photographer’s Element concept is based on … well, the elements! And that’s how we built our visual identity.


Site design


Course design


Social media


… and so much more! You can find The Photographer’s Element here. And if you’d like to see more of my work with TPE, just shoot me a note in the contact form. I’m always happy to share.





begin each day with a grateful heart | rose-smelling, chocolate-eating, yarn-knitting, book-reading, wander-lusting, fountain pen girl