The most effective communication is almost always a form of story telling.

It's how we teach each other the rules of a civil society (fables and moral tales). It's how we explore what it means to be human (literature, poetry and film). And it's how we seek to understand the world around us (journalism).

And of course a good picture tells a thousand words. If that isn't a story, I don't know what is!

I take this same approach in my design and communication work. I begin each project by asking my clients one key question:

What is your story?