Hi! I'm Michelle Cormack. I get a lot of satisfaction from helping organizations of all shapes and sizes tell their stories effectively. It's what I love to do.
And you know what's wonderful about story-telling? It works. Think about it... It's how we teach each other the rules of a civil society (fables and moral tales). It's how we explore what it means to be human (literature, poetry and film). And it's how we seek to understand the world around us (journalism). And of course a good picture tells a thousand words. If that isn't a story, I don't know what is!
I take this same approach in my design and communication work. I begin each project by asking my clients one key question: What is your story?
There's a good chance you're here for one of two reasons.
Perhaps something about the way your business is working is just a little... off. Maybe you aren't connecting with your clients the way you used to? Perhaps you feel your focus has changed since you launched your business?
Or your business is growing and changing in new ways and you haven't figured out the best way to tell the world about it? New products, new services, new horizons!
(Or maybe you're just here 'cause Google sent you. Welcome!)
Good graphic design boosts brand equity by reflecting the experience a customer can expect to have with the brand it represents.
But effective communication needs to be a lot more than just a pretty picture. It's not decoration. It's communication. That's why I approach my work from your customer's point of view... what will attract them? What design solutions will help tell your story most effectively?
Before I began my full-time design business, I had a 15+ year career in PR and marketing communications. Over my career, I've worked with clients ranging from Microsoft to Home Depot; from The Minerva Foundation for BC Women to UIDP. I have experience in brand development and promotion, editorial design, writing, visual identity design and more. I believe my ability to communicate effectively in both pictures and words is a distinct advantage for both me and my clients. I truly love what I do, and consider it a treat to sit down at my desk. I do my best to ensure my clients enjoy the process, too!
I'm not gonna lie... right now I am busy! As in my dance card is pretty full. I've always got time to hear about your design projects, however, and if you'd like to discuss working together, shoot me an email (firstname.lastname@example.org) and we'll talk turkey. My office hours are Monday - Thursday, 10 a.m. to 3 p.m PST, so if you contact me outside of office hours, I'll be sure to get back to you the next business day.