you + me

you’re here because…

There’s a good chance you’re here for one of two reasons. Perhaps something about the way your business is working is just a little… off. Maybe you aren’t connecting with your clients the way you used to? Maybe you feel your focus has changed since you launched your business?

Or your business is growing and changing in new ways and you haven’t figured out the best way to tell the world about it? New products, new services, new horizons!

(Or maybe you’re just here ’cause Google sent you? In which case, hey! Welcome!)

I’m here because…

I get a lot of satisfaction from helping organizations of all shapes and sizes tell their stories effectively. It’s what I love to do.

And you know what’s wonderful about story-telling? It works. Think about it… It’s how we teach each other the rules of a civil society (fables and moral tales). It’s how we explore what it means to be human (literature, poetry and film). And it’s how we seek to understand the world around us (journalism). And of course a good picture tells a thousand words. If that isn’t a story, I don’t know what is!

I take this same approach in my design and communication work. I begin each project by asking my clients one key question: What is your story?

how design can help

Good graphic design boosts brand equity by reflecting the experience a customer can expect to have with the brand it represents.

But effective design needs to be a lot more than just a pretty picture. It’s not decoration. It’s communication. That’s why I approach my work from your customer’s point of view… what will attract them? What design solutions will help you tell your story most effectively?

why a girl named fred?

Before I began my full-time design business, I had a 15+ year career in PR and marketing communications. I have experience in brand development and promotion, editorial design, writing, visual identity design and more. I believe my ability to communicate effectively in both pictures and words is a distinct advantage for both me and my clients. I truly love what I do, and consider it a treat to sit down at my desk every day (well, except weekends!). I do my best to ensure my clients enjoy the process, too!

Wondering what my clients think about my work? You can hear from them in the sidebar on the left, or you can check out their testimonials on my portfolio page. And please do take a peek at my blog. It’s sorely neglected, but it’s filled with so many great stories!

you and me…

If you believe that branding is more than visual wallpaper… well, you’re thinking what I’m thinking! If you believe that design is as important to your brand’s story as the words you use… I am totally picking up what you’re putting down. And if you’re looking for a creative partner who will help you bring your brand to life through a collaborative design process… well, quite frankly, we should talk.

I’d love to help you tell your story.