Michelle Cormack aka a girl named fred

Now don’t let this come as too much of a shock… but my name isn’t Fred. It’s Michelle. And I’m pleased to introduce myself properly!

Here’s what I think about design. It’s not decoration. It’s communication. Effective design needs to be a lot more than just a pretty picture.

Good graphic design boosts brand equity by reflecting the experience a customer can expect to have with the brand it represents. That’s why I approach my work from your customer’s point of view… what will attract them? What design solutions will help you tell your story most effectively?

Because, here’s the thing… I get a lot of satisfaction from helping organizations of all shapes and sizes tell their stories effectively. It’s what I love to do. Over my career, I’ve worked with organizations big (National Hydrogen Association) and small (Garnish); public (Ballard Power Systems) and private (Solar Photographers). I have experience in brand development and promotion, editorial design, writing, visual identity design, marcomm and more.

I believe my ability to communicate effectively in both pictures and words is a distinct advantage for both me and my clients.

You can read the amazing real life story of a girl named fred here.

If you’d like to learn a little more about my professional experience, you can download my CV here.

And please do take a peek at my portfolio. It’s filled with great stories!